e-learning module

PURPOSE IN COMPANIES

Purpose-oriented leadership requires clarity, conviction and shared orientation.

Purpose is more than a motivating statement. It serves as the internal compass of an organization, creating an environment in which meaning, responsibility and cohesion become tangible. When purpose is lived authentically, it strengthens motivation, trust and cultural stability, especially in times of change and complexity.

Many organizations already have mission statements and guiding principles. However, effective purpose-driven leadership only emerges when purpose becomes visible in everyday practice. It develops through conscious leadership, reflective decision-making and a clear translation into structures and processes. In this way, purpose becomes a guiding framework that provides orientation and strengthens collaboration.

TARGET GROUP

All members of an organization who want to make the purpose of their organization tangible.

AREA

Managing a Business

TRAINER

Prof. Dr. Daniel Keller

LEARNING TIME

approx. 1 ½ hours

LANGUAGE

AFTER COMPLETING THIS MODULE YOU WILL ...

Understand what purpose is and how it works in companies.

Know why purpose is a key management tool today.

Know which factors are decisive for its credible implementation.

YOUR LEARNING CONTENT

We will provide you with knowledge and concrete tools on these topics:

Chapter 01:

Basics

Understanding purpose: Definition, differentiation and relevance
From shareholder value to purpose
Why purpose is indispensable today
Knowledge check

Chapter 02:

Purpose as a leadership tool

Theory and mechanisms of impact
How purpose strengthens motivation, engagement and trust
Knowledge check

Chapter 03:

Making purpose effective in practice

Implementing purpose effectively
Success and failure analyses: case studies from practice
Four conditions for purpose to truly make an impact
Knowledge check

Chapter 04:

Reflection and transfer

Analyzing and optimizing your own purpose initiatives
Leveraging opportunities for improvement in a targeted way

Chapter 05:

Conclusion

Your feedback matters
What are the next steps?

"Purpose is not a soft cultural topic, but a powerful leadership tool. It shapes motivation, engagement and trust, provided it is lived authentically and translated into processes, roles, and decisions. Leadership determines whether purpose remains a slogan or becomes a source of genuine orientation."

Prof. Dr. Daniel KellerYour trainer in the module